Social Media Marketing

Stroud Brewery is an equal opportunity employer and welcomes candidates from all backgrounds to apply. If you are passionate about social media marketing and want to work for a sustainable and ethical brewery, we want to hear from you!

Salary: Starting £21,500 - £25,500 DOE

Deadline: 9am 28th August 2023

Please apply online by completing this form.

Applications will ONLY be accepted this way.

 Job Function:

Develop and implement the company's social media marketing strategies to increase brand awareness, drive engagement, and promote the brewery's products and events. You will collaborate with the marketing team, sales team, events manager, graphic designers, and external contractors to create compelling content that resonates with our target audience and aligns with the company's vision.

Responsibilities:

• Develop and execute the social media marketing strategy
• Create content that aligns with the company's messaging and voice and resonates with the target audience
• Manage all social media channels, including Facebook, Instagram, Twitter, and LinkedIn
• Monitor social media channels and respond to customer inquiries and comments in a timely and professional manner.
• Develop and execute paid social media campaigns, including ad creation, targeting, and monitoring
• Collaborate with the marketing team and graphic designers to create visual assets, including graphics and videos.
• Analyse social media performance and provide regular reports on key metrics, such as engagement, followers, and website traffic
• Stay up-to-date with social media trends and make recommendations for new strategies and tactics
• Collaborate with external vendors, such as influencers and social media advertising platforms, to amplify social media efforts
• Promote events on social media in a timely manner
• Attend events and represent the brand on social media platforms

Other tasks as required

Due to the changing nature of work practises, or for operational, commercial or technical reasons, it is accepted that the company reserves the right to make changes to individual job descriptions as necessary.

Person Specification

Essential:

• 2+ years of experience in social media marketing
• Experience with social media management and analytics tools, such as Hootsuite, Buffer, or Sprout Social
• Familiarity with paid social media advertising, including Facebook Ads Manager, Google Ads and Instagram Ads
• Creative mindset with experience in content creation, including graphic design and video editing
• Excellent time management skills and ability to multitask in a fast-paced environment
• Excellent communicator: written and verbal
• Good IT skills: Microsoft, Google, Websites
• Attention to detail and accuracy
• Able to work well within a team
• Show and take initiative and responsibility
• Self-motivated & can set own deadlines
• Flexibility and willingness to work on a range of different jobs
• Good planning and organisational skills
• Problem-solving and decision-making skills
• Strong work ethic and the ability to multitask
• Practical
• Reliable
• Commercial experience
• Conscientious
• Personable, approachable and pleasant demeanour

Desirable:

• Share Stroud Brewery ethos for sustainability
• Passion for craft beer